Speaker Update: Mike Schneider Vice President Director of Contributions, Allen & Gerritsen

schneider, mike

Vice President Director of Contributions (an analytics and emerging technology group), Allen & Gerritsen http://www.a-g.com

@SchneiderMike has spent his career solving problems using technology with a focus on marketing and analytics. He began his career building enterprise class database driven applications and data warehouses.  Opportunities to get his hands on world-class technology projects & management consulting opportunities brought him to organizations like Ernst & Young & Oracle. In 2004, he took his CRM and analytics expertise to Hill, Holliday where he built the database marketing practice and also ran the digital technology practice.

Today Mike is responsible for the Contributions Group at Allen & Gerritsen, which is a collision of emerging technology activation and actionable analytics that enable digital strategies.

Mike has crafted social media activation strategies, built award-winning communities, designed and implemented B2B and consumer segmentation and advised content management, marketing automation, sales force automation and customer relationship management solutions.

His client roster includes Ameritech, Cognos, Fidelity Investments, Gillette, Georgia Pacific, Hannaford, Liberty Mutual, LPL, MFS, Pfizer, Smucker’s and Waters Corporation.

Mike is a graduate of Miami University, which is in Ohio (dammit).