Speaker Update: Ilina Ewen, marketing and branding consultant, founder of iFactor

Ilina Ewen is a seasoned marketing and branding consultant. Seasoned, of course, is just another way of saying she wore neon leg warmers before they became a fashion “don’t” the second time around. For the last six years she has run her own marketing consulting firm, iFactor. Ilina acts as the voice of the consumer to ensure her clients’ positioning, messaging, and implemention resonate with their target audiences. She is a blogger and active social media butterfly. When she’s not working, tweeting, or writing, you can find her wrangling her two sons, building LEGO masterpieces, or whipping up something healthy and delicious. Ilina blogs at Dirt & Noise, Foodie Mama, Deep South Moms, and Triangle Mamas.