Speaker Update: Jason Falls, Principal Social Media Explorer

Jason Falls
Principal Social Media Explorer

Jason Falls is one of the leading thinkers in the social media, public relations and communications industries. He has the unique perspective of having lead a national advertising agency’s Interactive and social media efforts, worked with Fortune 100 brands as a social media strategist and served as an independent consultant in the social media industry. He has advised major, regional and niche brands including Jim Beam, Maker’s Mark and Knob Creek bourbons, NASCAR driver Robby Gordon, Humana, SHPS, Sun Tan City, Mighty Dog, Optima Batteries, Louisville Slugger, Bionic Gloves, The National Center for Family Literacy and WeSeed.com.

Falls’s aggressive approach to social media produced innovative programs such as the Jim Beam Baja Twitter Tracker, a micro-blogging effort following Robby Gordon’s progress in the 2007 Baja 1000 in Mexico; Jim Beam’s Here’s To The Stuff Inside campaign (www.stuffinside.com) which has been noted as the first major social media-based effort of any spirits company; and Jim Beam’s “The Remake” video contest, also noted as the first of its kind in the spirits industry. Falls also spearheaded “The Bill Blog,” the first known brand blog in the spirits industry authored by Bill Samuels Jr., and staff at Maker’s Mark.

One of the most in-demand speakers in the social media space, Falls has spoken internationally and nationally and is known for his engaging style, wit and humor, brutal honesty and for adding value to each audience’s experience. Falls is the president and co-founder of the Social Media Club Louisville. He is a consultant and professional speaker and can be found online at http://socialmediaexplorer.com, consistently rated in the top 20 list of the prestigious Advertising Age Power 150 Blogs.

Falls is also the president and co-founder of the Social Media Club Louisville and serves in an advisory role for Network Solutions, a leading domain name, web hosting and online marketing company. He is a native of Pikeville, Ky., a member of both the International Association of Business Communicators and Public Relations Society of America and resides in Louisville, Ky., with his wife, Nancy, and children Grant and Katie.