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Schedule

The Social Media Business Forum will have three session tracks: Getting Started (Start), Advanced Social Media Communications (Advanced) and Business to Business Social Media (B2B). Some of the sessions may provide general information that is applicable to all attendees, however, the main focus of the session will be related to the track.

There will also be an open Blogger Lounge and a Media Room for video interviews.

Start Advanced B2B
8:00am – 8:30am Registration and Breakfast courtesy of Crumb
8:30 – 9:00 Welcome and Conference Introduction
9:00 – 10:00 Twitter: It’s Not Just A Micro-Blog
Laura Fitton (@Pistachio)
Advertising And The Social Web: Can It Work?
Greg Ng, Patrick O’Keefe, David Millsaps
Business Blogging Best Practices
Jeff Cohen, DJ Waldow, Alison Bolen
10:15 – 11:15 Social Media Listening and Monitoring Basics
Chris Miller, Jeremy Smith, Wayne Sutton
Social Media: Search Engine Marketing’s Best Friend
Eric Miltsch, Dan London
Who Should Own Social Media?
Ilina Ewen, Jason Falls, Gavin Baker
11:30 -12:30 Introduction to Social Networking with Facebook and LinkedIn
Ty Downing
Building and Managing an Online Community
Patrick O’Keefe, Laurie Smithwick, Ryan Boyles
Why Email Is The Currency Of The Social Web
Greg Cangialosi
12:30pm – 1:15pm Lunch from Piper’s in the Park
1:15 – 2:30

Keynote Panel – The Future of Business on the Social Web

Jason Falls, Laura Fitton (@Pistachio), Lucretia Pruitt, John Andrews

Start Advanced B2B
2:45 – 3:45 Which Blogging Platform Is Right For Your Business?
Wayne Sutton
Building Word of Mouth Movements
Geno Church
Blogger Relations
Illina Ewen, Lucretia Pruitt, Kelby Carr
4:00 – 5:00 Using Social Media to extend offline conversations
Ryan Boyles, Jason Keath, Andre Blackman
Leveraging Social Applications To Connect Your Customers
Chad Etzel, Adam Covati
Social CRM: Connecting Your Sales Force To The Social Web
Mike Schneider
5:15 – 6:15 Web Video: It’s More Than YouTube
Greg Ng, Zach Ward, Jeff Cohen
Inside The Firewall: Lessons For Internal Communicators
Lee White, Ryan Boyles, David Thomas
Generating B2B Leads With Social Media
Kipp Bodnar
7:00pm until… Social at West End Wine Bar in Durham

This schedule may be subject to change.

If you are interested in being considered as a speaker at Social Media Business Forum, or future events, then please add yourself to the speaker database. The schedule will include a variety of presentations that will focus on the application of social media for business owners, executives, business communicators, as well as key organizational stake holders.  Content will also include focus on the B2B applications of social media in addition to its applications for B2C companies.

We look forward to seeing you at Social Media Business Forum! To join us please register to attend the conference.

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